With the introduction of iOS7 the Apple App Store has also undergone some recent changes.  One of them is the addition of a Kids Ap Store, which is actually a category within the Apple App Store.  It looks as though the apps are being vetted for quality, and with protections for in-app purchases.  They are organized by age span; 5 and under, 6-8, and 9-11.  All of the apps in these age spans must comply with COPPA(Children’s Online Privacy Protection Act), so they can’t ask for personal information or track personal information without parental consent.

You can read more about the new Kids App Store at TechCrunch.